Zhenni Liu

Zhenni Liu is a Partner at MaC Venture Capital, a seed-stage fund that invests in startups leveraging shifts in cultural trends and behavior, While the fund invests in all industries and founders, Zhenni always strives to promote diversity and investing in women, BIPOC, and Gen Z founders. Zhenni was born in China and immigrated to the Bay Area when she was five. After graduating from the University of Southern California with a double major in Business and Accounting, she returned to San Francisco to work as a private equity management consultant at Bain & Company. Zhenni started her career driving significant strategic and operational value for Fortune 500 companies in tech and retail. As an operator, she worked on Sephora’s transition into an omnichannel org focused on delivering experiential retail, and developed huge consumer empathy and insights while working evenings and weekends on the sales floor at Outdoor Voices and Athleta. Prior to MaC, Zhenni was an early-stage investor at Commerce Ventures and Peterson Ventures, where she focused on consumer and enterprise SaaS investments including unicorns Allbirds, Lucid, Ethos, and SmartAsset. Outside of work, Zhenni launched the Utah Female Founder Office Hours, and also the Salt Lake City chapter of SoGal, the largest global platform for diverse entrepreneurs and investors. She went from knowing no one in Utah to being named one of Utah’s 30 Women to Watch in 2019 for her contributions to the Utah startup ecosystem.