Tesla’s Robotaxi event approaches its kickoff

A prototype of an automated taxi from Elon Musk's biography by Walter Isaacson
Image Credits:Elon Musk biography by Walter Isaacson

After months of anticipation, the Robotaxi reveal is happening today. You’ll be able to follow along with our ongoing coverage here, and watch the full event as it kicks off at 7 p.m. PT right here. The event comes at a crucial time for Tesla and Elon Musk, both of whom have had a rocky 2024, to say the least. As our own Rebecca Bellan puts it in her preview of the Robotaxi (aka, Cybertruck) event:

“Investors who have backed Tesla’s vision for autonomy have been waiting for Tesla to finally reveal a Robotaxi. But the timing might not be great. Tesla’s margins have taken a hit over the past year or so due to ramped up Cybertruck production, among other factors. Its third-quarter deliveries were somewhat disappointing, and Tesla has issued its fifth Cybertruck recall within a year of launching the vehicle.”

And if you thought a couple months of speculation and delays for the event were a long wait, our Transportation editor, Kirsten Korosec, got the scoop that Tesla’s designer, Franz von Holzhausen, has been considering what a robotaxi would look like for more than a decade.

CANNES, FRANCE - JUNE 19: Elon Musk attends 'Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk' session during the Cannes Lions International Festival Of Creativity 2024 - Day Three on June 19, 2024 in Cannes, France. (Photo by Marc Piasecki/Getty Images)
October 10, 2024 – October 11, 2024

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