A new startup setting out to combat the scourge of deepfakes and spoofed evidence in the age of AI is showing off its wares on the Startup Battlefield stage this week. ForceField is building a set of “patent-pending” APIs dubbed MARQ, the first of which is designed to authenticate content algorithmically. ForceField, for its part, is focusing on the device level rather than the content — this means any data stream, on any device, where ForceField’s technology is present. This could be a mobile app with ForceField’s API integrated, or a surveillance camera’s video-management system or drone’s hardware — it can “sign and hash for verification” in real-time.
ForceField helps detect deepfakes and digital deception by verifying source data

From the Storyline: TechCrunch Disrupt 2024: Tony Fadell, Mary Barra, Colin Kaepernick, and a new Startup Battlefield winner
TechCrunch Disrupt 2024 has begun, with hundreds of speakers, hundreds of startups and exhibitors, plus thousands of attendees meeting in…