Afeela brings a ‘ride along’ experience to Disrupt

Sony Honda Mobility, a joint venture between Sony and the Japanese automaker Honda, rolled out a concept vehicle at CES 2023 under a new brand name – Afeela.

Afeela is on display at Disrupt alongside a “ride-along” experience allowing attendees to hop in the driver’s seat and immerse themselves as it “drives” around the streets of SF.