Tesla has spent the last two years slashing prices to keep its sales up, so it wasn’t exactly a surprise that the company actually saw overall deliveries drop in 2024 compared to 2023.
The company has also been dealing with a perception problem as Musk has waded deeper into far-right politics. He only made that worse earlier this month when he did a fascist salute onstage the day before Trump’s inauguration. Now it could start affecting sales.
Musk faithful have tried to explain it away (poorly, IMO). But it’s led to more calls for a boycott on Tesla vehicles. German executives denounced Musk’s behavior and swore off buying Tesla cars, and now Poland’s minister of Sports and Tourism called on his country’s citizens to do the same.