The People’s Bid for TikTok, a consortium organized by Project Liberty founder Frank McCourt, wants to let users take control of their personal data.
At SXSW, McCourt and investor Kevin O’Leary elaborated on their vision to buy TikTok, proposing an interesting idea where TikTok users would be compensated for their role in refining the algorithm based on their preferences. O’Leary explained that if users encounter a personalized ad and buy the product, they should receive a cut from the ad sale.
