First SXSW task complete: Founders and Franklin Barbecue

I was in Austin for all of five hours and managed to have some famous Franklin Barbecue and meet up with some founders at an event hosted by Justworks. I guess I can go home now. 

Justworks, founded in 2012, is a company that provides HR and payroll management software and services to thousands of small businesses. If anyone knows what might be on the minds of entrepreneurs and founders, it’s CEO Michael Seckler, who I caught up with briefly during the event. I wanted his take on startup founder sentiment here in Austin — and elsewhere.

While he noted there does appear to be some uncertainty — especially around whether to jump into an IPO — the founders he’s encountered have a steely resolve around them. They’ve survived a lot in the past couple of years and they’re like, “OK, we’ve got this,” Seckler told TechCrunch during the event. “Confidence” was a word he used more than twice to describe the general vibe from founders.

March 7, 2025 – March 14, 2025

From the Storyline: SXSW 2025 live coverage: Health tips from Bryan Johnson, concerns about Elon Musk, and what it’s like to actually ride a Waymo Uber on the conference’s final day

TechCrunch will be on the ground at SXSW 2025 — the annual tech, music, comedy, and film conference that kicked…

Latest in Startups