Paramount CTO says AI won’t direct movies, but …

Paramount CTO Phil Wiser remains optimistic about the future of AI, but he said he doesn’t think it can replace the role of a director or create a full-length movie. 

“No one’s creating a movie out of a single prompt going into a text-to-video tool. That’s not happening anytime soon,” Wiser said Tuesday on the SXSW stage. “[AI isn’t] sitting in a director’s chair, which is probably never going to happen.”

Wiser acknowledges the strengths of AI video generation models, particularly in producing short animated clips. However, he pointed out that these models still struggle with aspects like story arcs and maintaining character consistency from scene to scene.

Rather than replacing a director, Wiser thinks AI will continue to be used in various other aspects of filmmaking, such as voice tools, dubbing, color correction, and de-aging.

March 7, 2025 – March 14, 2025

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