Ouch, that operating margin

Last quarter, I brought up the fact that Tesla’s operating margin – which former CFO Zachary Kirkhorn once touted in 2023 as essentially the metric that leadership was “most focused” on – was in serious trouble.

It’s gotten worse. Much worse. Tesla reported an operating margin of just 2.1%, down from the 6.2% in Q4 of 2024, and way, way down from the 16% level it was at when Kirkhorn made those comments. 

Tesla says this was a result of selling fewer cars at lower prices, but also because of the billions it is throwing at “AI and other R&D projects.” 

Elon Musk next to large red Tesla logo
April 22, 2025 – April 22, 2025

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