At Google I/O 2025, the audience let out an audible groan when the $250-per-month price tag for Gemini Ultra flashed across the screen. That’s a lot of money for an AI subscription, even compared to OpenAI and Anthropic’s priciest plans. We mentioned this earlier, but in case you missed it, check out the full story on Gemini Ultra here.
Audience groans for Gemini Ultra’s price tag

From the Storyline: Google I/O 2025 live coverage: Google AI Ultra, Project Mariner, Gemini app updates, and more
Google I/O, Google’s biggest developer conference of the year, is here. I/O will showcase product announcements from across Google’s portfolio….