A year has passed since Apple hyped its AI aspirations at WWDC 2024, and the company has since struggled to deliver. Delayed features such as an overhauled Siri and underwhelming AI tools have disappointed both developers and users.
With WWDC 2025 now here, expectations are tempered. Apple faces pressure to demonstrate its competitive AI capabilities and make its ecosystem more attractive to developers, especially as regulatory changes threaten its App Store revenue and the web continues to outpace iOS as a distribution platform.
