Geolocation is at the heart of every modern customer experience. From delivery apps and ride sharing to payment processing and ecommerce, you’ll be hard pressed to find a single industry that doesn’t include a location experience.
Base maps, store locators, address autocomplete, address validation, geofencing, and analytics — all of them are essential tools in a geolocation tech stack. But many of them rely on separate vendors to implement, leading to fragmented systems, excessive internal management, and rising costs.
Wouldn’t it be better if you could consolidate all of your geolocation tools into one platform? As the new year rolls around, think of 2025 as an opportunity for change. Companies are facing pressure to reduce overhead and maximize efficiency, and consolidating your location tech stack into one solution can free up resources to invest in growth-driving initiatives.
The payoff is big. It’s more than just lower costs — it’s stronger customer personalization, saving internal resources, and of course, more revenue.
Too many tools, too many vendors, too much money
For most businesses using geolocation vendors, it’s not one solution, but rather a collection of tools.
- Maps APIs display interactive maps and geocoding, commonly for store locators.
- Address autocomplete helps to speed up from filling, commonly for e-commerce checkout pages.
- Address validation to ensure deliverability, commonly for customer QA at checkout.
- Geofencing to trigger location-based actions, commonly used to personalize experiences for customers.
- Analytics to study customer behavior and trends.
Each one of these solutions typically comes from a different vendor. A typical business might use five or more geolocation providers each with its own pricing structure, technical requirements, and support teams. This scattered approach can create challenges like:
- Higher costs: More vendors, more money. Every vendor adds to the bottom line, with fees that grow as your traffic scales.
- Data silos: Having multiple systems leads to fragmented views of your geolocation performance.
- Headaches: It may sound trivial, but maintaining multiple APIs means hundreds of hours of engineering hours spent on troubleshooting and updates.
Instead of growing your company, you’re dealing with non-stop complexity from an operational and financial POV.
Why 2025 is the year of consolidation
Every business wants to do more with less. But simplifying your location tech stack and getting more value from your tools might sound easier said than done.
That’s where Radar comes in. One platform for all your geolocation needs. Maps, geofencing, and geolocation compliance packaged into one modern, cost-effective platform.
While 2025 might be your year to make the switch, you should know that many companies already have. In fact, thousands of businesses trust Radar’s APIs and SDKs to power location-based experiences across hundreds of millions of devices globally, with over 1 billion API calls per day.
Several factors driving the shift to one solution are:
- New technology: Platforms like Radar are shifting the status quo of what you can expect from a geolocation solution. In addition to best-in-class technology, implementation can be completed in one sprint with one line of code.
- Economic pressure: Every company wants to cut costs without sacrificing customer experience. Consolidation offers a clear path to reducing redundant spending.
- Customer expectations: Shoppers expect everything to be frictionless. Bringing all of your geolocation tools under one roof can eliminate gaps and improve reliability.
The end result? Consolidation isn’t just a cost-cutting tactic, it’s a competitive advantage.
Spelling out the benefits of consolidation
By working with an all-in-one solution like Radar, you’re signing up for savings, performance improvements, and customer satisfaction:
- Cost: Going from one vendor instead of five can significantly reduce fees. In fact, companies switching to Radar from legacy platforms like Google and Mapbox can save at least 50% on their maps bills.
- Performance and implementation: Historically, the notion of implementing a maps API and other geolocation tools was daunting for anyone outside of developers. But with open source SDKs, APIs, and easy-to-understand docs, it’s easier than ever to make the switch.
- Customer satisfaction: Working with your geolocation provider should be easy. With Radar, expect world-class customer success and implementation support to help you and your team meet your goals.
Consolidation pays off
Companies across almost every vertical that switch to Radar start saving instantly. Take Bojangles for instance, the restaurant chain specializing in fast casual food with over 800 locations in the US.
By integrating Radar into their platform and migrating their store locator from Google to Radar, they reduced their maps bill by 60% and improved the Bojangles guest experience.
With developer-friendly documentation and UI kits, Bojangles completed the initial migration in just a few weeks. Beyond maps, Radar’s Geofencing Platform provides a scalable solution for Bojangles to launch order ahead arrival detection, on-premise app experiences, and much more over the coming years.
A roadmap for forward-thinking businesses in 2025
Step 1: Save. Step 2: Scale.
Switching to a geolocation solution that saves you upwards of six figures on your maps API can unlock some serious dollars that can be invested in other areas of your business, like geofencing.
For verticals like QSRs, retail, gaming, and logistics, geofencing can enable businesses to leverage user location data to optimize operations, boost marketing efforts, and enhance the overall user experiences.
Geofencing provides a multitude of benefits for businesses looking to enhance their targeting efforts:
- Increased engagement: Geofencing enables businesses to deliver targeted messaging to mobile users at the right time and place, significantly boosting engagement rates. In fact, RetailMeNot drove a 20% increase to their stores after building a geofencing strategy with Radar.
- Improved data collection: Geofencing provides valuable insights into customer behavior, such as foot traffic patterns and dwell times. This data allows businesses to refine their marketing strategies, optimize operations, and make informed decisions to enhance overall performance.
- Competitive conquesting: Who said you only need to put geofences around your own locations? Geofencing technology can also help you get ahead of your competitors. By sending action-based notifications to your customers as they approach your competition, you keep your business’s offerings top of mind.
Ready to drive growth with geolocation?
Your geolocation vendor doesn’t need to be a cost center. When consolidated into a next-gen platform like Radar, it can be a growth driver and a cost saver. And with 100 billion API calls a year, you can count on reliability, accuracy, and scale. From Fortune 500s to SMBs, thousands of businesses are saving money and winning more customers with Radar’s all-in-one geolocation solution.
Want to learn more? Contact Radar’s team today, or sign up for a free account.
