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A T-shirt cannon!
Jensen walked onstage moments before he delivered his GTC 2025 keynote to blast some Nvidia gear into the crowd via a T-shirt cannon. The keynote has now begun.
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Jensen Huang will soon take the stage
We’re here inside the SAP Center, which is already filling up roughly an hour before Jensen Huang takes the stage. At 8 a.m. today, lines wrapped around the home of the San Jose Sharks to hear Nvidia’s CEO speak. There’s also no Wi-Fi here.
Here’s how to watch the livestream if you’re unable to attend.
The crowd inside SAP Center waiting for Nvidia CEO Jensen Huang’s keynote.Image Credits:Maxwell Zeff / TechCrunch -
No sign of DeepSeek, despite strong Chinese presence
Multiple sessions at GTC this week are in Chinese, including one by Nvidia about autonomous driving. Prominent Chinese tech companies like Baidu, Alibaba Cloud, and TikTok owner ByteDance also have staff-leading sessions today.
But there’s no sign of DeepSeek, or any of its staff, hosting sessions at GTC this week, according to a TechCrunch search of GTC’s schedule.
That might not be so surprising. DeepSeek’s rise earlier this year led the Chinese government to keep a close eye on it — including by reportedly barring some staff from traveling abroad.
DeepSeek may have temporarily crashed Nvidia’s stock, but the company’s chips remain critical to the company’s growth.
It was even at a GTC event in 2022 that DeepSeek’s parent company boasted about receiving a shipment of 10,000 Nvidia chips, just months before strict U.S. export controls were announced.
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An AI acquisition that paid off
Design startup Canva’s head of AI products, Danny Wu, said at GTC that the background remover AI tech the company employs through its acquisition of Kaleido is one of Canva’s top drivers for upgrades to premium accounts. Kaleido was founded in 2015 and acquired by the design company for an undisclosed amount in 2021.
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This well-dressed robot tells me it is ‘autonomous’
At the information booth for GTC, Nvidia has a humanoid robot from the startup IntBot answering questions about where to find food, events, and anything else that crosses an attendee’s mind. The robot claims that there aren’t humans involved in controlling it, but we’ve seen teleoperated robotics stunts before. There’s almost always at least one human behind the scenes, like when Tesla’s Optimus bots turned out to actually be controlled by remote humans.
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This AI-generated sculpture is … interesting
Upon arrival, Nvidia GTC 2025 attendees are greeted with this AI-generated sculpture. Created by AI artist Emanuel Gollob, the robotic piece supposedly uses brainwave measurements to dictate its choreography. What do you think this person was thinking about?
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Boots on the ground
TechCrunch is here in San Jose talking to attendees of Nvidia GTC. So far, some people have told us they’re excited to hear about Nvidia’s chip updates from Jensen Huang. One Nvidia employee ran away from us when we asked whether AI would take jobs. We’re off to a strong start.
Image Credits:Maxwell Zeff / TechCrunch -
Events to look out for at GTC this week
GTC is overwhelmingly large. But some of the panels and firesides stand out because they’re headlined by — or include — titans of the tech industry.
Yann LeCun, Meta’s chief AI scientist, will chat with Nvidia chief scientist Bill Dally on Tuesday about how AI continues to reshape the world. The pair will discuss the next breakthroughs in machine learning and AI architectures; how hardware innovation drives AI efficiency and scalability; and challenges in training large-scale models and serving AI in real time.
On Wednesday, OpenAI research scientist Noam Brown, who leads “multi-agent reasoning research” at the company, will sit on a panel covering emerging AI “reasoning” techniques. Brown and two Nvidia execs, Vartika Singh and Bryan Catanzaro, will “explore the journey from AI mastering strategic games to tackling complex, real-world problems,” according to the description on Nvidia’s website.
Both panels will be streamed online for folks following from home.
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Get ready for Nvidia’s biggest conference of the year
We’re on the ground in San Jose, California, where Nvidia GTC will take over the SAP Center for a week full of GPUs, accelerating computing technologies, robotics, sovereign AI, AI agents, and automotive — plus 1,000 sessions with 2,000 speakers and close to 400 exhibitors.
Nvidia typically reserves a big chunk of the conference for GPU-related debuts. A new, upgraded iteration of the company’s Blackwell chip lineup seems likely. Rubin, Nvidia’s next-gen GPU series, is almost certain to get a mention at GTC, too.
Beyond GPUs, Nvidia may illuminate its approach to recent quantum computing advancements. The company has scheduled a “quantum day” for GTC, during which it’ll host execs from prominent companies in the space to “[map] the path toward useful quantum applications.”
Many of the biggest presentations, talks, and panels will be livestreamed as well. Nvidia CEO Jensen Huang is scheduled to deliver a keynote from the SAP Center on Tuesday at 10 a.m. PT, which you’ll be able to stream and watch online at Nvidia.com without having to register, and on Nvidia’s YouTube channel.

Nvidia GTC 2025 live updates: Blackwell Ultra, GM partnerships, and two ‘personal AI supercomputers’
GTC, Nvidia’s biggest conference of the year, starts this week in San Jose. We’re on the ground covering all the major developments. CEO Jensen Huang will give a keynote address focusing on — what else? — AI and accelerating computing technologies, according to Nvidia.
We’re expecting Huang to reveal more about Nvidia’s next flagship GPU series, Blackwell Ultra, and the next-gen Rubin chip architecture. Also likely on the agenda: automotive, robotics, and lots and lots of AI updates.
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