Julie Bornstein

Julie Bornstein initially worked in politics and investment banking before getting recruited by Nordstrom to transform its e-commerce operations. Her experience in retail continued, working at Urban Outfitters and Sephora. In 2015, she joined StitchFix as its COO.

Bornstein founded The Yes, an AI-powered retail platform, which was acquired by Pinterest in 2022. In 2024, she unveiled her next startup: Daydream, an AI-powered search engine for commerce.

Apps

Julie Bornstein’s Daydream is releasing an AI-powered chatbot for fashion-related shopping
Ivan Mehta

Jun 25, 2025
Fundraising

Daydream rakes in $50M seed funding to build an AI-powered search engine suited for e-commerce
Ivan Mehta

Jun 20, 2024

Commerce

How one founder turned her extensive retail experience into an entirely new kind of shopping
Darrell Etherington

Aug 2, 2021 53 Min
Media & Entertainment

Daily Crunch: Facebook unveils its Shops e-commerce platform
Anthony Ha

May 20, 2020
Startups

Former Stitch Fix COO Julie Bornstein just took the wraps off her app-only e-commerce startup, The Yes
Connie Loizos

May 20, 2020
Startups

Former Stitch Fix COO Julie Bornstein is rewriting the e-commerce playbook
Kate Clark

Oct 21, 2019