Blue Apron’s Recipe for Success

Recorded on July 2, 2015.
Blue Apron recently closed their series D round for $135 million with a $2 billion dollar valuation. Clearly investors believe subscription food is a big moneymaker. Jordan sat down in their New York City office to talk with founder & CEO Matt Salzberg about where the money will go and their secret sauce that has allowed them to be so successful in the face of so many competitors.