Printing the Next Footwear Joseph DeSimone (Carbon) and Eric Liedtke (Adidas) | Disrupt SF 2018

Recorded on September 7, 2018.
Carbon’s unique technology has already printed thousands of Adidas’ 3D Futurecraft sneakers, with plans to expand into the millions. Hear executives from both companies talk about using technology to design soles that can’t be created with more traditional methods.